We’ve all been there, you post a blog, post it on social media, and the likes and shares start pouring in. You lie down, admiring your noble achievement, like Michelangelo in the Sistine Chapel. Looking at Google Analytics a few weeks later, you’re shocked to find that the flow of social media traffic has slowed and, to make matters worse, your post hasn’t achieved an organic ranking.Which give?Optimizing for posts that have performed well on social media but not in organic search is a quick win opportunity because the topics have essentially been pre-approved for the interest of your audience. With the right settings, you can easily turn your one-trick social ponies into SEO workhorses.The success factors for social media posts are different from the success factors for organic search.When a blog post does well on social media but doesn’t rank organically, what does that tell you? Perhaps the topic is inherently interesting and clickable, but the post is not optimized for SEO ranking factors. Maybe your social media channel’s messaging and aesthetics are onboard, but your website is hampering the post’s potential for organic visibility. Or, in some cases, the topic may be Buy a database too trendy, or the sustained search demand may not be sufficient, even though social signals point to rapid success.Whatever the case, the first priority is to identify posts that have performed well on social media that you should take a closer look at from an organic perspective. The good news? This part is easy. After reading this article,you will have a short list of your own blogs that offer the best organic ranking improvement opportunities.How to Identify Blog Posts for OptimizationThe most important aspect of this analysis is determining the delta between social sessions and organic sessions, and prioritizing posts that received disproportionately higher social sessions. You also need to consider how long a post is published, as social sessions will increase immediately after posting and organic rankings take weeks or months to build.As you probably already know, Seer loves Power BI. I’ll walk you through how to identify posts ready for optimization using Power BI, as it’s a great tool for the job, but similar steps could be followed in other BI tools or even through simple spreadsheets.and prioritizing posts that received disproportionately higher social sessions.You also need to consider how long a post is published, as social sessions will increase immediately after posting and organic rankings take weeks or months to build.As you probably already know, Seer loves Power BI. I’ll walk you through how to identify posts ready for optimization using Power BI, as it’s a great tool for the job, but similar steps could be followed in other BI tools or even through simple spreadsheets.and prioritizing posts that received disproportionately higher social sessions. You also need to consider how long a post is published, as social sessions will increase immediately after posting and organic rankings take weeks or months to build.As you probably already know, Seer loves Power BI. 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