Close the Attribution Gap With Forms Tracking Introduction
Rachel: Alright. Hello everyone. Thanks for joining us today for our discussion on how to compose your marketing attribution. Throughout this webinar, we’ll discuss challenges with attribution today and how CallRail’s new and improved platform can help solve those challenges. Before I begin, I’ll go over a few housekeeping items. First, please note that our telephone lines are muted to employee contact list avoid distracting background noise. If you have any questions, please submit them via the Chat Box. Your active participation is very important to employee contact list us throughout this session, and therefore, we welcome all your questions and will answer all questions towards the end of this session.
Also, once this webinar is over, you will receive a follow-up email with the webinar recording, you should receive the employee contact list email tomorrow, and we will also post the webinar in our resource center. I would like to introduce our speakers today. You’ll hear our very own Anna Niles and Jason Tatum. Anna is Product Marketing Manager at CallRail and Jason is also Senior Product Manager. And for those of you unfamiliar with or unfamiliar with CallRail, we’re a company that provides attribution software to over 100,000 businesses and marketing agencies to employee contact list help you prove your marketing ROI. . Today’s agenda Thank you all for your participation.
Very happy that we also have CallRailers customers and non-CallRail customers. We are super excited to have you guys. So today we are going to employee contact list talk about: the state of attribution and the challenges marketers face there How We’re Moving To employee contact list A Marketing Attribution Platform Person-centered attribution Attribution modeling trace calls and forms back to marketing efforts Questions and answers The attribution challenge for marketers The challenge of marketing attribution, as you know, for those of you who work in an agency or an in-house marketer, marketing is quite difficult. It can be very difficult to understand the success and return on investment you are making.