Content professionals say their company lacks the right technology to manage Buy Bulk SMS Service content across their organization. And another 35% say they’re not using the technology they do have to its potential. Only a sliver (14%) say they have the right Buy Bulk SMS Service technology and are using it to manage content across the organization. 86% of marketers say they don’t have the right tech or aren’t using it to its potential. CMIContent Buy Bulk SMS Service researchCLICK TO TWEET right-technology-manage-content Why do we as content marketers struggle to get the right technology in place?
It’s not for a lack of options. Anyone who has seen that ubiquitous martech landscape chart knows that. But having more choices only adds Buy Bulk SMS Service to the complexity. From those 5,000-plus options, you have to choose tech that will work for content creators, content strategists, content consumers,Buy Bulk SMS Service anyone who handles content governance, marketing or business analysts, the IT department, and so on and so on. This isn’t easy. In fact, the Buy Bulk SMS Service Content Marketing Institute recognized that and is evolving the Intelligent Content Conference into the ContentTECH Summit next year.
The vision sprang, as CMI Chief Strategy Advisor Robert Rose writes, from the Buy Bulk SMS Service challenge marketing leaders face: the effective use of technology that helps create, manage, deliver, and scale enterprise content and marketing. But let’s Buy Bulk SMS Service take time now to identify at least three ways you may be making the tech process harder on yourself and your team (and corresponding ideas to make it easier).